Today, innovation is about much more than new products. It is about reinventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalisation widen the pool of new ideas, it is about selecting and executing the right ideas and bringing them to market in record time.
This blog will not only aim at assessing the feasibility of launching a LCC in Africa, but will equally aim to review the means by which the establishment of a LCC in Africa could shape the future of the African aviation industry.
Hope you enjoy reading these weekly posts, and feel free to share any comments, suggestions and your thoughts on this topic.
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